Game-based marketing : inspire customer loyalty through rewards, challenges, and contests - Zichermann, Gabe, 1974-; Linder, Joselin (Hoboken, N.J. : Wiley, 2010)
Foreword / Robin Kent -- Introduction -- The argument for loyalty -- Passive play -- Social networks and leaderboards -- Funware mechanics: point and beyond -- Prizes and games of chance -- The ultimate funware: frequent flyer programs -- Know thy player -- The future of gamers: Generation G -- Motivationing sales with funware: getting employees into the game -- Everyone wins: games in your business.
Includes bibliographical references and index.
Keywords: Customer loyalty programs; Customer loyalty; Marketing