Platform revolution : how networked markets are transforming the economy and how to make them work for you - Parker, Geoffrey (Geoffrey G.); Van Alstyne, Marshall; Choudary, Sangeet Paul (New York: W.W. Norton & Company, 2016)
Preface -- Today : welcome to the platform revolution -- Network effects: the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- Index.
Includes bibliographical references and index.
Keywords: Internet marketing; Strategic planning