The SAGE handbook of persuasion : developments in theory and practice - Dillard, James Price; Shen, Lijiang (Los Angeles. : SAGE, 2013)
I. FUNDAMENTAL ISSUES
1. Persuasion in the Rhetorical Tradition J. Michael Hogan
2. The Effects of Message Features: Content, Structure and Style Lijiang Shen and Elizabeth Bigsby
3. Media Influence as Persuasion Lance Holbert and John M. Tchernev
4. Outcomes of Persuasion: Behavioral, Cognitive, and Social Nancy Rhodes and David R. Ewoldsen
5. On Being Persuaded: Some Basic Distinctions Gerald R. Miller
II. THEORIES, PERSPECTIVES, AND TRADITIONS
6. Discrepancy Models of Belief Change Edward L. Fink and Deborah A. Cai
7. Functional Attitude Theory Christopher Carpenter, Franklin J. Boster, and Kyle R. Andrews
8. Reasoned Action Theory: Persuasion as Belief-Based Behavior Change Marco Yzer
9. The Elaboration Likelihood Model Daniel J. O'Keefe
10. Affect and Persuasion James Price Dillard and Kiwan Seo
11. Reactance Theory and Persuasion Brian L. Quick, Lijiang Shen, and James Price Dillard
12. Fear Appeals Paul A. Mongeau
13. Narrative Persuasion Rick Busselle and Helena Bilandzic
14. Inoculation Theory Joshua Compton
15. Supportive and Persuasive Communication: Theoretical Intersections Graham D. Bodie
III. CONTEXTS, SETTINGS, AND APPLICATIONS
16. Political Persuasion Richard M. Perloff
17. Persuasive Strategies in Health Campaigns Charles K. Atkin and Charles T. Salmon
18. The Siren's Call: Mass Media and Drug Prevention William D. Crano, Jason T. Siegel, and Eusebio M. Alvaro
19. Persuasion in the Marketplace: How Theories of Persuasion Apply to Marketing and Advertising L.J. Shrum, Min Liu, Mark Nespoli, and Tina M. Lowrey
20. Persuasion in the Legal Setting John C. Reinard
21. Persuading in the Small Group Context Franklin J. Boster
22. When Presumed Influence Turns Real: An Indirect Route of Media Influence Ye Sun
23. How Does Technology Persuade?: Theoretical Mechanisms for Persuasive Technologies S. Shyam Sundar, Jeeyun Oh, Hyunjin Kang, and Akshaya Sreenivsan
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Keywords: psihologija persuazije -- persuazija