How brands become icons
| Permalink: | http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:3571 |
|---|---|
| Glavni autor: | Holt, Douglas B. (-) |
| Vrsta građe: | Knjiga |
| Jezik: | eng |
| Impresum: |
Boston, Mass. :
Harvard Business School Press,
2004.
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| Predmet: |