Marketing Theory Challenges in Transitional Societies - International Scientific Conference Marketing Theory Challenges in Transitional Societies 2008 ; Zagreb); Ozretić-Došen, Đurđana; Krupka, Zoran; Škare, Vatroslav; Bakula, Ivan; Barbu, Andreea Mihaela; Ionescu, Florin Tudor; Popescu, Ioana Cecilia; Orzan, Gheorghe; Bauer, Andras; Mitev, Ariel Zoltan; Berisha-Namani, Mihane; et al. (Zagreb : Faculty of Economics and Business, 2008)
Zastupljeni autori: Ivan Bakula, Andreea Mihaela Barbu, Florin Tudor Ionescu, Ioana Cecilia Popescu, Gheorghe Orzan, Andras Bauer, Ariel Zoltan Mitev, Mihane Berisha-Namani, Željko Bunić, Nataša Renko, Anna Codini, Elisabetta Corvi, Michelle Bonera, Alina Filip, Alin Stancu, Mihai Orzan, Mihai Ioan Rosca, Ildiko Gergatz, Nataša Golik Klanac, Jarmila Hojs Potočnik, Sonja Treven, Damijan Mumel, Sandra Horvat, Tihomir Vranešević, Irena Pandža, Barbara Jenes, Erzsebet Malota, Judit Simon, Silvije Jerčinović, Kristina Svržnjak, Sandra Kantar, Dragan Kesič, Tanja Kesić, Živana Crvelin Kraljević, Christos D. Koritos, Spiros P. Gounaris, Polina Papastathopoulou, Stipe Lovreta, Dragan Stojković, Maja Makovec Brenčič, Matevž Rašković, Gregor Pfajfar, Borisas Melnikas, Borut Milfelner, Vladimir Gabrijan, Boris Snoj, Sanja Mitić, Ivan Mitrović, Corneliu Munteanu, Galjina Ognjanov, Mirjana Gligorijevich, Đurđana Ozretić Došen,Vatroslav Škare, Zoran Krupka, Jurica Pavičić, Vanja Vaniček, Morana Fudurić, Sunčana Piri Rajh, Istvan Piskoti, Szabolcs Nagy, Aleksandra Pisnik Korda, Darko Prebežac, Josip Mikulić, Doris Peručić, Aleksandra Radziszewska, Sanja Rocco, Marina Hodak, Gabrijela Sabol, Suzana Salai, Ružica Kovač Žnideršić, Aleksandar Grubor, Dražen Marić, Arnold Schuh, Claudia Schalk, Judit Simon, Edit Neumann-Bodi, Maria Torocsik, Janos Soos, Zoltan Veres, Erzsebet Hetesi, Beata Vajda, Szabolcs Pronay, Mateja Vodlan, Vesna Žabkar, Maja Hosta
Bibliografija uz svaki rad
Keywords: Marketing -- Zbornik; tranzicijska društva; ekonomija