Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm - Gummesson, Evert (Oxford [etc.] : Butterworth-Heinemann ; [London] : The Chartered Institute of Marketing, 2001)
Bibliografija: str. [259]-273 i uz tekst.
Kazalo.