Public diplomacy and related concepts from the perspective of Lasswell’s communication model

The purpose of this article is to explore the differences between public diplomacy and similar concepts that relate to the country’s international image. Concepts such as public diplomacy, traditional diplomacy, foreign policy, international public relations, propaganda, national branding, etc., are...

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Permalink: http://skupni.nsk.hr/Record/nsk.NSK01001094920/Details
Matična publikacija: JAHR (Rijeka. Online)
11 (2020), 2 ; str. 357-376
Glavni autor: Saliu, Hasan (Author)
Vrsta građe: e-članak
Jezik: eng
Predmet:
Online pristup: https://doi.org/10.21860/j.11.2.2
JAHR (Rijeka. Online)
Hrčak
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100 1 |a Saliu, Hasan  |4 aut  |9 HR-ZaNSK 
245 1 0 |a Public diplomacy and related concepts from the perspective of Lasswell’s communication model  |h [Elektronička građa] /  |c Hasan Saliu. 
504 |a Bibliografske bilješke uz tekst ; bibliografija: str. 374-375. 
504 |a Summary ; Sažetak. 
520 |a The purpose of this article is to explore the differences between public diplomacy and similar concepts that relate to the country’s international image. Concepts such as public diplomacy, traditional diplomacy, foreign policy, international public relations, propaganda, national branding, etc., are often seen as synonymous. A mere observation of these concepts is provided in the literature review. These concepts are elaborated based on the communication actors’ perspective, the inter-communicating parties, the message providers, the message recipients, and the mode of communication, whereas identifying the differences and distinctions between them is realized according to the Lasswell communication formula. The conclusions show that this communication approach provides more potential to identify the differences between these concepts as compared to the current approaches, which view them from an interdisciplinary perspective. 
520 |a Svrha članka je istražiti razlike između javne diplomacije i sličnih pojmova koji se odnose na međunarodni imidž zemlje. Pojmovi poput javne diplomacije, tradicionalne diplomacije, vanjske politike, međunarodnih odnosa s javnošću, propagande, nacionalnog brendiranja itd. često se smatraju sinonimima. Pregled literature pruža puko promatranje ovih pojmova. Ti su pojmovi razrađeni na temelju perspektive komunikacijskih sudionika, strana koje međusobno komuniciraju, davatelja poruka, primatelja i načina komunikacije, dok se identificiranje razlika i odlika među njima ostvaruje prema Lasswellovoj komunikacijskoj formuli. Zaključci pokazuju da ovaj komunikacijski pristup pruža više potencijala za prepoznavanje razlika između ovih pojmova u usporedbi s trenutnim pristupima koji ih promatraju iz interdisciplinarne perspektive. 
653 0 |a Javna diplomacija  |a Diplomacija  |a Odnosi s javnošću  |a Međunarodni odnosi s javnošću  |a Propaganda 
653 1 |a Lasswell, Harold 
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