Factors influencing purchase intention on mobile shopping web site in China and South Korea : an empirical study - Wen, Xuan; Li, Yiran; Yin, Cong (2019)
Bibliografija: 45 jed.
Keywords: Mobilna kupovina -- Namjera kupovine -- Regresijska analiza -- Logistička regresija; Kina -- Južna Koreja