Integrated marketing communications in high-quality hotels of central and southern Dalmatia : a study from the perspective of managers and guests

Autor: Šerić, Maja, ekonomistkinja
Matična publikacija: Tržište (Zagreb) (2012)

Nove tehnologije i upravljanje informacijama u ugostiteljstvu : analiza visokokategoriziranih hotela u Italiji i Hrvatskoj = New technologies and information management in the hosp...

Autor: Šerić, Maja, ekonomistkinja
Matična publikacija: Acta turistica (Zagreb) (2012)

ICT for external use in Croatian four- and five-star hotels

Autor: Šerić, Maja, ekonomistkinja, Gil Saura, Irene, Garbin Praničević, Daniela
Matična publikacija: Tourism and hospitality management (2016)

Exploring integrated marketing communications, brand awareness, and brand image in hospitality marketing : a cross-cultural approach

Autor: Šerić, Maja, ekonomistkinja, Gil Saura, Irene, Mikulić, Josip, ekonomist, 1979-
Matična publikacija: Tržište (Zagreb) (2016)

Latest technology and communication consistency in hospitality : a comparison between two Mediterranean countries

Autor: Šerić, Maja, ekonomistkinja, Gil Saura, Irene, Garbin Praničević, Daniela
Matična publikacija: Ekonomska istraživanja (2016)