APA stil citiranja

Cohen, W. A. (1988). The practice of marketing management: The practice of marketing management : ANALYSIS, PLANNING AND IMPLEMENTATION (1. izd.). New York: MacMillan Publishing Company.

Chicago stil citiranja

Cohen, William A. The practice of marketing management: The practice of marketing management : ANALYSIS, PLANNING AND IMPLEMENTATION. 1. izd. New York: MacMillan Publishing Company, 1988.

MLA stil citiranja

Cohen, William A. The practice of marketing management: The practice of marketing management : ANALYSIS, PLANNING AND IMPLEMENTATION. 1. izd. New York: MacMillan Publishing Company, 1988.