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Slika naslovnice

Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing p...

Autor: Gummesson, Evert
Impresum 2001

“...Gummesson, Evert...”

Lokacija:
• Nacionalna i sveučilišna knjižnica u Zagrebu
Knjiga

Slika naslovnice

Total relationship marketing : marketing strategy moving from the 4P's - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationshi...

Autor: Gummesson, Evert
Impresum 2006

“...Gummesson, Evert...”

Izdanje: 2nd ed., reprinted

Lokacija:
• Nacionalna i sveučilišna knjižnica u Zagrebu
Knjiga