Importance of marketing mix in successful positioning of products and services on the market

Autor: Marušić, Tajana
Matična publikacija: Ekonomska misao i praksa (2018)

Product quality as an important factor in brand building

Autor: Petar, Saša, Marušić, Tajana
Matična publikacija: Poslovna izvrsnost (2019)

Challenges of navigating brands through social media : marketing managers point of view

Autor: Marušić, Tajana, Vranešević, Tihomir
Matična publikacija: Ekonomski pregled (Online) (2021)

Perception of social media as a source of relevant information

Autor: Vranešević, Tihomir, Perić, Nenad, Marušić, Tajana
Matična publikacija: Zagreb international review of economics & business (2019)

Upravljanje markama u okruženju društvenih medija : doktorska disertacija = Brand management in a social media environment : doctoral thesis

Impresum 2021