Embalaža - sestavina politik izdelkov in komuniciranja v marketingu

Autor: Snoj, Boris
Impresum 1981

Marketinški aspekti kvalitete usluga = Marketing aspects of service quality

Autor: Snoj, Boris
Matična publikacija: Acta turistica (Zagreb) (2001)

Internal and external market orientation as organizational resources - consequences for market and financial performance

Autor: Snoj, Boris
Matična publikacija: Tržište (Zagreb) (2010)

Cluster analysis as a tool of guests segmentation by the degree of their demand

Autor: Mumel, Damijan
Matična publikacija: Management (Split) (2002)

Brand management of Slovenian export companies

Autor: Pisnik Korda, Aleksandra
Matična publikacija: Tržište (Zagreb) (2008)

Trženje : splošno veljavne osnove

Autor: Gabrijan, Vladimir
Impresum 1986

The analysis of competitive forces: the case of hotel enterprises

Autor: Ogorelc, Anton
Matična publikacija: Tourism and hospitality management (2005)

Can a company raise business success by using certain marketing communication activities?

Autor: Mumel, Damijan
Matična publikacija: Management (Split) (2007)

Tržni vidiki konkurenčnih sposobnosti podjetij v Sloveniji

Impresum 2004

Global Challenges for Competitiveness: Business and Government Perspective : Pula, Croatia, September 27-29, 2007.

Impresum 2007

Measurement of perceived quality, perceived value, image and satisfaction interrelations of hotel services : comparison of tourists from Slovenia and Italy

Autor: Milfelner, Borut
Matična publikacija: Društvena istraživanja (Zagreb) (2011)

Marketing Theory Challenges in Transitional Societies

Autor: Ozretić-Došen, Đurđana, Krupka, Zoran, Škare, Vatroslav
Impresum 2008