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Persuasion and social influence

Permalink: http://skupni.nsk.hr/Record/bizg.18559520/TOC
Glavni autor: Trenholm, Sarah, 1944- (-)
Vrsta građe: Knjiga
Jezik: eng
Impresum: Englewood Cliffs, N.J. : Prentice Hall, c1989.
Predmet:
Psychology of the Consciousness > Persuasion.
Svijest > Utjecaj > Psihološki aspekt.
Persuasion (Psychology)
Uvjeravanje (Psihologija)
Persuasive Communication.
Uvjeravanje > Komunikacija.
Social influence.
Društvo > Utjecaj.
Sadržaj:
  • Theoretical approaches
  • Introduction to persuasion
  • Providing incentives for action: learning theories
  • Increasing knowledge: information processing
  • Perceiving self and others: the attributional approach
  • Creating contradiction: cognitive consistency
  • Promising acceptance: group and social identity theories
  • Eclectic models: combining theoretical approaches
  • Strategic principles
  • The persuasive environment
  • Source characteristics
  • The receiver
  • The message
  • Contexts
  • Persuasion in the public/mass-communication context
  • Persuasion in the group/organizational context
  • Interpersonal influence.

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