The art of readable writing

Permalink: http://skupni.nsk.hr/Record/bizg.318542/TOC
Glavni autor: Flesch, Rudolf, 1911-1986 (-)
Vrsta građe: Knjiga
Jezik: eng
Impresum: New York : Harper, [1949]
Izdanje: [1st ed.]
Predmet:
Sadržaj:
  • You and Aristotle
  • Other people's minds
  • The importance of being trivial
  • The shape of ideas
  • All writing is creative
  • From false starts to wrong conclusions
  • How to be human through factual
  • Drama in everyday prose
  • An ear for writing
  • Did Shakespeare make mistakes in English?
  • Our shrinking sentences
  • Our expanding words
  • R for readability
  • Degrees of plain talk
  • Results of plain talk
  • Those unpredictable words
  • Those unpredictable readers
  • Are words necessary?
  • How to operate a blue pencil
  • The pedigree of plain talk
  • It's your own language
  • Appendix: How to use the readability formula.