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The dragonfly effect

"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect...

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Permalink: http://skupni.nsk.hr/Record/fer.KOHA-OAI-FER:38651/TOC
Glavni autor: Aaker, Jennifer Lynn (-)
Ostali autori: Smith, Andy, 1968- (-), Adler, Carlye
Vrsta građe: Knjiga
Jezik: eng
Impresum: San Francisco : Jossey-Bass, c2010.
Izdanje: 1st ed
Predmet:
Internet marketing > Political aspects.
Social media > Political aspects.
Internet > Social aspects.
Social entrepreneurship.
Social responsibility of business.
Social change.
Sadržaj:
  • The dragonfly body: the system that keeps it airborne
  • Wing 1: Focus: How to hatch a goal that will make an impact
  • Wing 2: Grab attention: How to stick out in an overcrowded, overmessaged, noisy world
  • Wing 3: Engage: How to make people connect with your goal
  • Wing 4: Take action: How to empower others, enable them and cultivate a movement
  • Onward and upward: You're flying! Now what?

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