An introduction to consumer behavior
Permalink: | http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:214828/Details |
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Glavni autor: | McNeal, James U. (-) |
Vrsta građe: | Knjiga |
Jezik: | eng |
Impresum: |
New York :
Wiley,
cop. 1973.
|
Nakladnička cjelina: |
The Wiley marketing series
|
Predmet: |
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100 | 1 | |a McNeal, James U. | |
245 | 1 | 3 | |a An introduction to consumer behavior / |c James U. McNeal. |
260 | |a New York : |b Wiley, |c cop. 1973. | ||
300 | |a XVI, 328 str. : |b ilustr. ; |c 23 cm | ||
440 | 4 | |a The Wiley marketing series | |
504 | |a Bibliografija: str. 280-319 | ||
653 | |a psihologija potrošnje | ||
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999 | |c 214828 |d 214828 |