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01177cam a22002537i 4500 |
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20120103004923.0 |
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091016s2011 xxua b 0|1 0 eng |
| 020 |
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|a 9780205698189
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| 040 |
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|a DLC
|c DLC
|d HR-ZaFF
|b hrv
|e ppiak
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| 084 |
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|2 APA CC
|a 3020
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| 100 |
1 |
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|a Gass, Robert H.
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| 245 |
1 |
0 |
|a Persuasion, social influence, and compliance gaining /
|c Robert H. Gass, John S. Seiter.
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| 250 |
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|a 4th ed.
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| 260 |
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|a Boston :
|b Allyn & Bacon,
|c 2011.
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| 300 |
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|a XIV, 370 str. :
|b ilustr. ;
|c 23 cm.
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| 504 |
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|a Bibliografija.
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| 504 |
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|a Kazalo
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| 505 |
0 |
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|a Why study persuasion? -- What constitutes persuasion? -- Attitudes and consistency -- Credibility -- Communicator characteristics and persuadability -- Conformity and influence in groups -- Language and persuasion -- Nonverbal influence -- Structuring and ordering persuasive messages -- Sequential persuasion -- Compliance gaining -- Deception -- Motivational appeals -- Visual persuasion -- Esoteric forms of persuasion -- The ethics of persuasion.
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| 653 |
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0 |
|a uvjerenje
|
| 653 |
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0 |
|a socijalni utjecaj
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| 653 |
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0 |
|a manipulativno ponašanje
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| 700 |
1 |
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|a Seiter, John S.
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| 942 |
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|c KNJ
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| 999 |
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|c 263914
|d 263913
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