Consumer behavior

Permalink: http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:265901/Details
Glavni autor: Schiffman, Leon G. (-)
Ostali autori: Kanuk, Leslie Lazar (-), Wisenblit, Joseph
Vrsta građe: Knjiga
Jezik: eng
Impresum: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2010.
Izdanje: 10th ed
Predmet:
LEADER 01056cam a2200301 a 4500
005 20120103005032.0
008 090316s2010 njua b 001 0 eng
010 |a  2009010869 
020 |a 9780135053010 
020 |a 0135053013 
035 |a (OCoLC)ocn297146316 
040 |a DLC  |c DLC  |d YDX  |d BTCTA  |d YDXCP  |d CDX  |d DLC  |d HR-ZaFF  |b hrv  |e ppiak 
050 0 0 |a HF5415.32  |b .S35 2010 
082 0 0 |a 658.8/342  |2 22 
084 |2 APA CC  |a 3900 
100 1 |a Schiffman, Leon G. 
245 1 0 |a Consumer behavior /  |c Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. 
250 |a 10th ed. 
260 |a Upper Saddle River, N.J. :  |b Pearson Education/Prentice Hall,  |c c2010. 
300 |a xviii, 518 p., [55] p. :  |b ill. (some col.) ;  |c 29 cm. 
504 |a Includes bibliographical references and indexes. 
650 0 |a Consumer behavior. 
650 0 |a Motivation research (Marketing) 
653 |a psihologija potrošačkog ponašanja 
700 1 |a Kanuk, Leslie Lazar. 
700 1 |a Wisenblit, Joseph. 
942 |c KNJ 
999 |c 265901  |d 265899