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|a 2004559236
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|a 9780415284219
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|a (OCoLC)ocm51905614
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|e ppiak
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|a lccopycat
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|a HD2731
|b .R48 2003
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|a 658.114:659.113
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0 |
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|a 659.2
|2 22
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| 245 |
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|a Revealing the corporation :
|b perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /
|c selected and interpreted by John M.T. Balmer and Stephen A. Greyser.
|
| 260 |
|
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|a London ;
|a New York :
|b Routledge,
|c 2003.
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| 300 |
|
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|a XVIII, 365 str. :
|b ilustr. ;
|c 25 cm
|
| 504 |
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|a Bibliografske bilješke iza svakog poglavlja. Kazalo
|
| 653 |
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0 |
|a korporacije - brandiranje
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| 653 |
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0 |
|a koraporacije - marketing
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| 700 |
1 |
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|a Balmer, John M. T.
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| 700 |
1 |
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|a Greyser, Stephen A.
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| 856 |
4 |
2 |
|3 Sažetak
|u http://www.loc.gov/catdir/enhancements/fy0650/2004559236-d.html
|7 z
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| 942 |
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|c KNJ
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