Marketing i muzejsko izdavaštvo

Both major categories of museum publishing (1-museum publishing as a part of a complex museum product ; 2-publishing whose aim is to announce and popularise the museum product and make it attractive or use ot to accompany some event in order to clarify or to earn an income) are relevant themes for m...

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Permalink: http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:306136/Description
Matična publikacija: Informatica museologica
33 (2002), (1-2) ; str. 61-66
Glavni autor: Šola, Tomislav (-)
Vrsta građe: Članak
Jezik: hrv