Measuring Impulsive Buying Tendencies in Crotia: Towards Parsimonious Measurement Scale
Departing from an English instrument proposed by Verplanken and Herabadi (2001), we propose a preliminary scale comprising eight items to parsimoniously measure impulsive buying tendencies in Croatia. The preliminary scale assesses two facets of impulsive buying tendencies, namely cognitive aspects...
| Permalink: | http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:311765 |
|---|---|
| Matična publikacija: |
Marketing u društvu znanja i suvremenoj poslovnoj stvarnosti Grbac, Bruno |
| Glavni autori: | Bošnjak, Michael (-), Bandl, Adriana (Author), Bratko, Denis |
| Vrsta građe: | Članak |
| Jezik: | eng |
| Online pristup: |
http://bib.irb.hr/datoteka/341107.14.PDF |