Political Program at Croatian Public TV: The Socio-Demographic Profiles of Viewers

Abstract Because of the social turmoil on the territories of ex-Yugoslavia, politics has for 15 years been a dominant theme. On the basis of Milbrath classification of the political participation, the goal was to detect social groups of Croatian society which are even nowadays participating in great...

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Permalink: http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:314956/Details
Matična publikacija: Pre-conference proceedings of the Special Fokus Symposium on 1st CISKS: Communication and Information Sciences in the Knowledge Society, Baden-Baden, August, 2006.
Zagreb : Europski centar za napredna i sustavna istraživanja, 2006
Glavni autori: Vukelić, Anton (-), Korenčić-Kampl, Konstanca (Author), Bakić-Tomić, Ljubica
Vrsta građe: Članak
Jezik: eng
Online pristup: http://bib.irb.hr/datoteka/255012.Political_Program_at_Croatian_Public_TV.doc
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035 |a (CROSBI)255012 
040 |a HR-ZaFF  |b hrv  |c HR-ZaFF  |e ppiak 
100 1 |a Vukelić, Anton 
245 1 4 |a Political Program at Croatian Public TV: The Socio-Demographic Profiles of Viewers /  |c Vukelić, Anton ; Korenčić-Kampl, Konstanca ; Bakić-Tomić, Ljubica. 
246 3 |i Naslov na engleskom:  |a Political Program at Croatian Public TV: The Socio-Demographic Profiles of Viewers 
300 |a 97-102  |f str. 
520 |a Abstract Because of the social turmoil on the territories of ex-Yugoslavia, politics has for 15 years been a dominant theme. On the basis of Milbrath classification of the political participation, the goal was to detect social groups of Croatian society which are even nowadays participating in greater extent in political contents. As an indicator we used data on everyday viewing of TV broadcasts with political profile (political program ratings) through sophisticated method of average minute rating (AMR). AFF index shows the ratio between the proportions of specific socio-demographic groups between viewers of a particular part of program and their share in population. In this research selected socio-demographic groups (older, less educated and middle class) do not correlate with Milbrath groups. Detailed analyses particularly in age groups indicate that the structure of viewers of broadcasts with political character equals to the structure of viewers of other broadcasts from prime time and TV program in whole. This data indicate nonselective watching of TV of part of TV population for analyzed broadcasts. 
546 |a ENG 
690 |a 5.04 
690 |a 5.05 
693 |a Keywords: TV viewers, TV broadcast of political content, affinity, political participation  |l hrv  |2 crosbi 
693 |a Keywords: TV viewers, TV broadcast of political content, affinity, political participation  |l eng  |2 crosbi 
700 1 |a Korenčić-Kampl, Konstanca  |4 aut 
700 1 |a Bakić-Tomić, Ljubica  |4 aut 
773 0 |a 1st CISKS: Communication and Information Sciences in the Knowledge Society (9-10.08.2006. ; Baden-Baden, Njemačka)  |t Pre-conference proceedings of the Special Fokus Symposium on 1st CISKS: Communication and Information Sciences in the Knowledge Society, Baden-Baden, August, 2006.  |d Zagreb : Europski centar za napredna i sustavna istraživanja, 2006  |n Bakić-Tomić, Ljubica: Šimović, Vladimir ; Lasker, George E.  |z 953-99326-4-5  |g str. 97-102 
856 |u http://bib.irb.hr/datoteka/255012.Political_Program_at_Croatian_Public_TV.doc 
942 |c RZB  |u 1  |v Recenzija  |z Znanstveni - Predavanje - CijeliRad 
999 |c 314956  |d 314954