Creating Desires: The Effects of Television Toy Advertising on Children

Every day children are exposed to a wide range of toy commercials on television. Toys are presented in a way that makes them look very attractive and great fun to play with. Many studies have found that it is not until 8 years of age that children begin to understand the selling purpose of a commerc...

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Permalink: http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:315539
Matična publikacija: Child and Teen Consumption 2008: the 3rd international conference on multidisciplinary perspectives on child and teen consumption
Norveška : Norwegian Centre for Child Research, 2008
Glavni autor: Car, Sandra (-)
Vrsta građe: Članak
Jezik: eng