Theory on Museum Marketing and Communication
The presentation focuses on the communicative role of museums in the scope of marketing and its practices in the cultral domain, that is, the heritage institutions, with a special emphasis on museums.
| Permalink: | http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:316135 |
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| Glavni autor: | Šola, Tomislav (-) |
| Vrsta građe: | Članak |
| Jezik: | eng |