Researching the identity of a city – The case of Osijek, Croatia

Citizens of a certain city can, for different reasons, be dissatisfied with the image of their city and be interested in re-positioning people's perception of it to a more favorable one. City branding is a strategic process for developing a long-term vision for a place that influences and shape...

Full description

Permalink: http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:316153
Matična publikacija: Psihološka obzorja: Slovenska znanstveno-strokovna psihološka revija /8th Alps-Adria Psychology Conference / Abstracts
Ljubljana, Slovenia : Slovenian Psychological Association, 2008
Glavni autori: Kamenov, Željka (-), Huić, Tomislav (Author), Huić, Aleksandra
Vrsta građe: Članak
Jezik: eng
Online pristup: Elektronička verzija sažetka