Researching the identity of a city – The case of Osijek, Croatia
Citizens of a certain city can, for different reasons, be dissatisfied with the image of their city and be interested in re-positioning people's perception of it to a more favorable one. City branding is a strategic process for developing a long-term vision for a place that influences and shape...
Permalink: | http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:316153 |
---|---|
Matična publikacija: |
Psihološka obzorja: Slovenska znanstveno-strokovna psihološka revija /8th Alps-Adria Psychology Conference / Abstracts Ljubljana, Slovenia : Slovenian Psychological Association, 2008 |
Glavni autori: | Kamenov, Željka (-), Huić, Tomislav (Author), Huić, Aleksandra |
Vrsta građe: | Članak |
Jezik: | eng |
Online pristup: |
Elektronička verzija sažetka |