Proud to be Croat - national identity and sports in the advertising world
This paper analysed Croatian TV commercials in order to determine the way in which advertising utilizes national identity. The corpus consisted of 50 television ads placed either in a sports setting, employing sports imagery or including a celebrity athlete (Hilliard and Hendley, 2005). The analysis...
| Permalink: | http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:317206 |
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| Matična publikacija: |
6th International Scientific Conference on Kinesiology. Integrative Power of Kinesiology. Proceedings Book Zagreb : University of Zagreb, Faculty of Kinesiology, 2011 |
| Glavni autori: | Bartoluci, Sunčica (-), Tomić, Diana (Author) |
| Vrsta građe: | Članak |
| Jezik: | eng |