Understanding the richness of brand relationships
| Permalink: | http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:322129/Details |
|---|---|
| Matična publikacija: |
Journal of Consumer Psychology 1057-7408 |
| Glavni autor: | Keller, Kevin Lane (-) |
| Vrsta građe: | Članak |
| Jezik: | eng |
| LEADER | 00439naa a22001217i 4500 | ||
|---|---|---|---|
| 005 | 20140403124001.0 | ||
| 008 | 140110s2012 III||||| |||| 00| 0 eng d | ||
| 040 | |a HR-ZaFF |b hrv |c HR-ZaFF |e ppiak | ||
| 100 | |a Keller, Kevin Lane | ||
| 245 | 1 | |a Understanding the richness of brand relationships |b research dialogue on brands as intentional agents | |
| 773 | 0 | |t Journal of Consumer Psychology |g 22 (2012), 186–190 |x 1057-7408 | |
| 942 | |c CLA |n 0 | ||
| 999 | |c 322129 |d 322126 | ||