Place branding
Permalink: | http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:322130/Details |
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Matična publikacija: |
Journal of Product & Brand Management 1061-0421 |
Glavni autor: | Kemp, Elyria (-) |
Vrsta građe: | Članak |
Jezik: | eng |
LEADER | 00450naa a22001217i 4500 | ||
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005 | 20140403124303.0 | ||
008 | 140110s2012 III||||| |||| 00| 0 eng d | ||
040 | |a HR-ZaFF |b hrv |c HR-ZaFF |e ppiak | ||
100 | |a Kemp, Elyria | ||
245 | 1 | |a Place branding: |b creating self-brand connections and brand advocacy |c Childers, Carla Y.; Williams, Kim H. | |
773 | 0 | |t Journal of Product & Brand Management |g 21(2012), 7, 508–515 |x 1061-0421 | |
942 | |c CLA |n 0 | ||
999 | |c 322130 |d 322127 |