Place branding

Permalink: http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:322130/Details
Matična publikacija: Journal of Product & Brand Management
1061-0421
Glavni autor: Kemp, Elyria (-)
Vrsta građe: Članak
Jezik: eng
LEADER 00450naa a22001217i 4500
005 20140403124303.0
008 140110s2012 III||||| |||| 00| 0 eng d
040 |a HR-ZaFF  |b hrv  |c HR-ZaFF  |e ppiak 
100 |a Kemp, Elyria  
245 1 |a Place branding:   |b creating self-brand connections and brand advocacy   |c Childers, Carla Y.; Williams, Kim H. 
773 0 |t Journal of Product & Brand Management  |g 21(2012), 7, 508–515  |x 1061-0421 
942 |c CLA  |n 0 
999 |c 322130  |d 322127