Multimodal metaphor
| Permalink: | http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:334026/TOC |
|---|---|
| Ostali autori: | Forceville, Ch. (Charles) (-), Urios-Aparisi, Eduardo, 1964- |
| Vrsta građe: | Knjiga |
| Jezik: | eng |
| Impresum: |
Berlin ; New York :
Mouton de Gruyter,
c2009.
|
| Nakladnička cjelina: |
Applications of cognitive linguistics ;
11. |
| Predmet: |
Sadržaj:
- Non-verbal and multimodal metaphor in a cognitivist framework : agendas for research / Charles Forceville
- Brand images : multimodal metaphor in corporate branding messages / Veronika Koller
- Cutting across the senses : imagery in winespeak and audiovisual promotion / Rosario Caballero
- Interaction of multimodal metaphor and metonymy in TV commercials : four case studies / Eduardo Urios-Aparisi
- Nonverbal and multimodal manifestation of metaphors and metonymies : a case study / Ning Yu
- Visual metaphor versus verbal metaphor : a unified account / Francisco Yus
- Metaphor in political cartoons : exploring audience responses / Elizabeth El Refaie
- Image alignment in multimodal metaphor / Norman Y. Teng
- Visual metaphoric conceptualization in editorial cartoons / Joost Schilperoord and Alfons Maes
- Anger in Asterix : the metaphorical representation of anger in comics and animated films / Bart Eerden
- Pictorial metaphors of emotion in Japanese comics / Kazuko Shinohara and Yoshihiro Matsunaka
- Words, gestures, and beyond : forms of multimodal metaphor in the use of spoken language / Cornelia Müller and Alan Cienki
- Metonymy first, metaphor second : a cognitive-semiotic approach to multimodal figures of thought in co-speech gesture / Irene Mittelberg and Linda R. Waugh
- Music, language, and multimodal metaphor / Lawrence M. Zbikowski
- The role of non-verbal sound and music in multimodal metaphor / Charles Forceville
- Multimodal metaphor in classical film theory from the 1920s to the 1950s / Mats Rohdin
- Multimodal expressions of the human victim is animal metaphor in horror films / Gunnar Theodór Eggertsson and Charles Forceville.