Mining Web and social networks for consumer attitudes towards government-owned Croatian national airline
The paper gives a critical insight into process of evaluation in public relations and also points out similarities and differences among contemporary PR and marketing. The aim was to examine the applicability of sentiment analysis to image measurement in a case of Croatian national airline Croatia A...
| Permalink: | http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:335157 |
|---|---|
| Matična publikacija: |
International journal of computers 8 (2014), str. 128-135 |
| Glavni autori: | Jakopović, Hrvoje (-), Mikelić Preradović, Nives (Author) |
| Vrsta građe: | Članak |
| Jezik: | eng |
| Online pristup: |
http://www.naun.org/cms.action?id=7622 http://www.naun.org/cms.action?id=7622 |