Covert advertising as inadmissible presentation of information
The purpose of this paper is to identify and redefine the categories of covert advertising, to demonstrate the covert aspects of advertising in the press, to provide a high-quality comparison of three leading Slovenian newspapers and to prepare a model for future researchers.In this article, we defi...
| Permalink: | http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:335292 |
|---|---|
| Matična publikacija: |
Industrial management & data systems 144 (2014), 1 ; str. 107-122 |
| Glavni autori: | Tomažič, Tina (-), Boras, Damir (Author), Jurišić, Jelena, Lesjak, Dušan |
| Vrsta građe: | Članak |
| Jezik: | eng |
| Online pristup: |
http://www.emeraldinsight.com/journals.htm?issn=0263-5577&volume=114&issue=1 |