Visual Identity Components of Tourist Destination
In the world of modern communications, visual identity has predominant influence on the overall success of tourist destinations, but despite of these, the problem of designing thriving tourist destination visual identity and their components are hardly addressed. This study highlights the importance...
| Permalink: | http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:335622/Details |
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| Matična publikacija: |
International Science Index Stockholm : World Academy od Science, Engineering and Technology, 2014 |
| Glavni autori: | Barišić, Petra (-), Blažević, Zrinka (Author) |
| Vrsta građe: | Članak |
| Jezik: | eng |
| LEADER | 02031naa a2200229uu 4500 | ||
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| 008 | 150109s2014 xx 1 eng|d | ||
| 035 | |a (CROSBI)717882 | ||
| 040 | |a HR-ZaFF |b hrv |c HR-ZaFF |e ppiak | ||
| 100 | 1 | |a Barišić, Petra | |
| 245 | 1 | 0 | |a Visual Identity Components of Tourist Destination / |c Barišić, Petra ; Blažević, Zrinka. |
| 246 | 3 | |i Naslov na engleskom: |a Visual Identity Components of Tourist Destination | |
| 300 | |a 875-879 |f str. | ||
| 520 | |a In the world of modern communications, visual identity has predominant influence on the overall success of tourist destinations, but despite of these, the problem of designing thriving tourist destination visual identity and their components are hardly addressed. This study highlights the importance of building and managing the visual identity of tourist destination, and based on the empirical study of well-known Medite rranean destinat ion of Croatia analyses three main components of tourist destination visual identity ; name, slogan, and logo. Moreover, the paper shows how respondents perceive each component of Croatia’s visual identity. According to study, logo is the most important, followed by the name and slogan. Research also reveals that Croatian economy lags behind developed countries in understanding the import ance of visual identity, and its influence on marketing goal achievements. | ||
| 536 | |a Projekt MZOS |f 067-0672288-2492 | ||
| 546 | |a ENG | ||
| 690 | |a 5.01 | ||
| 693 | |a Components of visual identity, Croatia, tourist destination, visual identity |l hrv |2 crosbi | ||
| 693 | |a Components of visual identity, Croatia, tourist destination, visual identity |l eng |2 crosbi | ||
| 700 | 1 | |a Blažević, Zrinka |4 aut | |
| 773 | 0 | |a ICBETM 2014: International Conference on Business, Economics and Tourism Management (14-15.07.2014. ; Stocholm, Švedska) |t International Science Index |d Stockholm : World Academy od Science, Engineering and Technology, 2014 |g str. 875-879 | |
| 942 | |c RZB |u 1 |v Recenzija |z Ostalo - Predavanje - CijeliRad | ||
| 999 | |c 335622 |d 335619 | ||