Brandwashed
| Permalink: | http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:337643/Details |
|---|---|
| Glavni autor: | Lindstrom, Martin (-) |
| Vrsta građe: | Knjiga |
| Jezik: | eng |
| Impresum: |
London :
Kogan Page,
2012.
|
| Predmet: |
| LEADER | 00872cam a22002897i 4500 | ||
|---|---|---|---|
| 005 | 20150324141036.0 | ||
| 008 | 110922s2012 enk b 001 0 eng d | ||
| 020 | |a 9780749465049 (pbk.) : | ||
| 020 | |a 0749465042 (pbk.) : | ||
| 020 | |z 9780749465254 (ebook) | ||
| 040 | |a StDuBDS |b eng |c StDuBDS |d Uk |d HR-ZaFF |e ppiak | ||
| 082 | 0 | 4 | |a 658.827 |2 23 |
| 084 | |2 APA CC |a 3900 | ||
| 100 | 1 | |a Lindstrom, Martin | |
| 245 | 1 | 0 | |a Brandwashed : |b tricks companies use to manipulate our minds and persuade us to buy / |c Martin Lindstrom. |
| 260 | |a London : |b Kogan Page, |c 2012. | ||
| 300 | |a xi, 276 str. ; |c 24 cm. | ||
| 500 | |a Formerly CIP. |5 Uk | ||
| 504 | |a Bibliografija: str. 247-259 | ||
| 504 | |a Kazalo | ||
| 653 | |a branding | ||
| 653 | |a marketing | ||
| 653 | |a manipulacija | ||
| 653 | |a persuazija | ||
| 653 | |a psihologija potrošnje | ||
| 942 | |c KNJ | ||
| 999 | |c 337643 |d 337640 | ||