|
|
|
|
| LEADER |
02040nam a2200277ui 4500 |
| 003 |
HR-ZaFF |
| 008 |
051221s1999 ||| |||||||||| ||eng|d |
| 999 |
|
|
|c 3489
|d 3489
|
| 020 |
|
|
|a 0742504077
|
| 035 |
|
|
|a HR-ZaFF iznL3421
|
| 040 |
|
|
|a HR-ZaFF
|b hrv
|c HR-ZaFF
|e ppiak
|
| 080 |
|
|
|a 069:659
|
| 100 |
1 |
|
|a Runyard, Sue
|
| 245 |
1 |
4 |
|a The marketing and public relations handbook for museums, galleries and heritage attractions /
|c Sue Runyard ; Ylva French.
|
| 260 |
|
|
|a Oxford :
|b Altamira Press,
|c 1999.
|
| 300 |
|
|
|a 290 str. ;
|c 23 cm
|
| 504 |
|
|
|a Str. 282: Bibliografija
|
| 504 |
|
|
|a Kazalo
|
| 505 |
0 |
|
|a Introduction ; Foreword ; 1. What is Marketing ; 2. The Marketing Audit-Internal Factors ; 3. The Marketing Audit-the External Environment ; 4. Designing the Marketing Strategy ; 5. The Marketing Plan-Traditional Techniques ; 6. Tourism Marketing ; 7. New Techniques in Marketing ; 8. Audience Development ; 9. Marketing Research, Evaluation and Design ; 10. Principles of Public Relations ; 11. Public Relations Strategy ; 12. The Media Overview ; 13. Working with the Media ; 14. Communicating in a Crisis ; 15. Events as Part of Public Relations ; 16. Evaluating and Measuring in Public Relations ; 17. Communicating with Staff and Stakeholders ; 18. The Relationship between Marketing/PR and Fundraising ; Appendix I ; Extract from MGC/MORI Research ; Appendix II Long Beach Museum Case Study ; Resources
|
| 505 |
0 |
|
|a Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.
|
| 653 |
|
|
|a Marketing - muzeji
|
| 653 |
|
|
|a Odnosi s javnošću - muzeji
|
| 700 |
1 |
|
|a French, Ylva
|
| 942 |
|
|
|b LIB
|c KNJ
|d IZN | 069:659 | RUN | m
|h BG10.2
|i RUN m
|6 BG102_RUN_M
|
| 991 |
|
|
|a izn1/2006
|
| 992 |
|
|
|a IZ
|b HP
|c 20051221
|
