The new rules of marketing and PR

Permalink: http://skupni.nsk.hr/Record/irb.1022661/Details
Glavni autor: Scott, David Meerman (Author)
Ostali autori: Scoble, Robert (Author of afterword, colophon, etc.)
Vrsta građe: Knjiga
Jezik: eng
Impresum: Hoboken, NJ : John Wiley and Sons, 2010.
Izdanje: 2nd ed
Predmet:
Online pristup: http://books.google.com/books?id=ZV-GPw5BYq0C&printsec=frontcover&dq=isbn:9780470547816&lr=&as_drrb_is=q&as_minm_is=0&as_miny_is=&as_maxm_is=0&as_maxy_is=&as_brr=0&cd=1#v=onepage&q&f=false
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100 1 |a Scott, David Meerman  |4 aut  |9 389 
245 1 4 |a The new rules of marketing and PR :  |b how to use social media, blogs, news releases, online video and viral marketing to reach buyers directly /   |c David Meerman Scott ; [foreword by Robert Scoble]. - 
250 |a 2nd ed. 
260 |b John Wiley and Sons,  |c 2010.  |a Hoboken, NJ : 
300 |a XXX, 286 str. :  |c 23 cm. 
504 |a Kazalo. - 
653 |a marketing  |a social media 
700 1 |4 aft  |a Scoble, Robert  |9 390 
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999 |c 23566  |d 23566