Essentials of marketing
| Permalink: | http://skupni.nsk.hr/Record/nsk.NSK01000037557/Details |
|---|---|
| Glavni autor: | Lancaster, Geoffrey (-) |
| Ostali autori: | Massingham, Lester (-) |
| Vrsta građe: | Knjiga |
| Jezik: | eng |
| Impresum: |
London [etc.] :
McGraw-Hill Book Company,
1993.
|
| Izdanje: | 2nd ed |
| Predmet: |
| LEADER | 00872nam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | NSK01000037557 | ||
| 003 | HR-ZaNSK | ||
| 008 | 940216s1993 xxkd 001 0 eng | ||
| 020 | |a 0077077288 | ||
| 035 | |9 (HR-ZaNSK)37593 | ||
| 035 | |9 (HR-ZaNSK)940216076 | ||
| 035 | |a (HR-ZaNSK)000037557 | ||
| 040 | |a HR-ZaNSK |b hrv |c HR-ZaNSK |e ppiak | ||
| 041 | 0 | |a eng | |
| 044 | |a uk |a us | ||
| 080 | |a 339.138 | ||
| 100 | 1 | |a Lancaster, Geoffrey | |
| 245 | 1 | 0 | |a Essentials of marketing : |b text and cases / |c Geoffrey Lancaster, Lester Massingham. |
| 250 | |a 2nd ed | ||
| 260 | |a London [etc.] : |b McGraw-Hill Book Company, |c 1993. | ||
| 300 | |a 496 str. : |b graf. prikazi ; |c 25 cm. | ||
| 504 | |a Bibliografija uz poglavlja | ||
| 504 | |a Kazalo | ||
| 653 | 0 | |a Marketing | |
| 700 | 1 | |a Massingham, Lester | |
| 852 | 4 | |j 652.122 | |
| 876 | |e K |a 67/94 | ||
| 886 | 0 | |2 unimarc |b 00723nam0 2200253 450 | |