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|9 (HR-ZaNSK)116088
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|a 658.8.012.4(075.8)
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1 |
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|a Kotler, Philip
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| 245 |
1 |
0 |
|a Upravljanje marketingom :
|b analiza, planiranje, primjena i kontrola = Marketing management : analysis, planning, implementation, and control /
|c Philip Kotler ; prevela Vlasta Andrlić.
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| 260 |
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|a Zagreb :
|b Informator,
|c 1994.
|e (Pazin :
|f Istratisak)
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| 300 |
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|a XXXII, 929 str. :
|b graf. prikazi ;
|c 25 cm.
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| 500 |
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|a Nakl. 2000 primj
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| 500 |
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|a Prema predgovoru, djelo je prijevod 7. izd.
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|a Bibliografija iza svakog poglavlja
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| 504 |
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|a Predmetno kazalo
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| 650 |
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7 |
|a Marketinški menadžment
|v Udžbenici
|2 nskps
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| 700 |
1 |
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|a Andrlić, Vlasta
|4 trl
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| 981 |
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|a A20/94
|p CRO
|r HRB1994
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| 997 |
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|a 961 str.
|b 2000 primj
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| 998 |
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|c dmgc9803
|c ljmi9811
|o d3uc0110
|o d3ui041215
|o d3ui0510
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|j 654.511
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|e CM
|a 336/95
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|2 unimarc
|b 01159cam0 2200337 450
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