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|a 0131105833
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|9 (HR-ZaNSK)512557
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|9 (HR-ZaNSK)440204022
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|a eng
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|a us
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|a 658.626(075.8)
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|a Keller, Kevin Lane
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| 245 |
1 |
0 |
|a Strategic brand management :
|b building, measuring, and managing brand equity /
|c Kevin Lane Keller.
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| 250 |
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|a 2nd ed
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| 260 |
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|a Upper Saddle River :
|b Prentice Hall,
|c cop. 2003.
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| 300 |
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|a XXVII, 788 str. :
|b ilustr. ;
|c 24 cm.
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| 490 |
0 |
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|a Prentice Hall International editions
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| 504 |
|
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|a Bibliografija uz tekst
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| 504 |
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|a Kazalo
|
| 760 |
0 |
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|t Prentice Hall International editions
|w nsk.(HR-ZaNSK)000270928
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| 998 |
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|f LJME0402
|f vhop0402
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|b 00798iam2 2200265 450
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