Marketing management

Permalink: http://skupni.nsk.hr/Record/nsk.NSK01000527543/Details
Glavni autor: Peter, J. Paul (-)
Ostali autori: Donnelly, James H. (-)
Vrsta građe: Knjiga
Jezik: eng
Impresum: Boston [etc.] : McGraw-Hill : Irwin, cop. 2004.
Izdanje: 7th ed
Nakladnička cjelina: McGraw-Hill-Irwin series in marketing
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041 0 |a eng 
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080 |a 658.8(075.8) 
100 1 |a Peter, J. Paul 
245 1 0 |a Marketing management :  |b knowledge and skills /  |c J. Paul Peter, James H. Donnelly. 
250 |a 7th ed 
260 |a Boston [etc.] :  |b McGraw-Hill :  |b Irwin,  |c cop. 2004. 
300 |a XIX, 876 str. :  |b ilustr., graf. prikazi ;  |c 27 cm. 
490 0 |a McGraw-Hill-Irwin series in marketing 
504 |a Bibliografija: str. 853-860 
504 |a Kazala 
700 1 |a Donnelly, James H. 
760 0 |t McGraw-Hill series in marketing  |w nsk.(HR-ZaNSK)000277938 
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