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|a eng
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|a us
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|a 658.8
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|a 65.012.2
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1 |
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|a Kumar, Nirmalya
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1 |
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|a Marketing as strategy :
|b understanding the CEO's agenda for driving growth and innovation /
|c Nirmalya Kumar.
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|a Boston :
|b Harvard Business School Press,
|c cop. 2004.
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|a XV, 270 str. :
|b graf. prilkazi ;
|c 24 cm.
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|a Biliografske bilješke: str. [247]-258
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|a Kazalo
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|f ĐUMA0504
|f LJME0504
|f vhop0506
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|2 unimarc
|b 00766iam0 2200253 450
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