Integrated advertising, promotion & marketing communications

Permalink: http://skupni.nsk.hr/Record/nsk.NSK01000560874/Details
Glavni autor: Clow, Kenneth E. (-)
Ostali autori: Baack, Donald (-)
Vrsta građe: Knjiga
Jezik: eng
Impresum: Upper Saddle River : Pearson : Prentice Hall, cop. 2004.
Izdanje: 2nd ed
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008 050429s2004 xxua p 001 0 eng
020 |a 0131405462 
035 |9 (HR-ZaNSK)561842 
035 |9 (HR-ZaNSK)450429039 
035 |a (HR-ZaNSK)000560874 
040 |a HR-ZaEF  |b hrv  |c HR-ZaEF  |d HR-ZaNSK  |e ppiak 
041 0 |a eng 
044 |a us 
080 |a 659.1(075.8) 
080 |a 658.8(075.8) 
100 1 |a Clow, Kenneth E. 
245 1 0 |a Integrated advertising, promotion & marketing communications /  |c Kenneth E. Clow, Donald Baack. 
250 |a 2nd ed 
260 |a Upper Saddle River :  |b Pearson :  |b Prentice Hall,  |c cop. 2004. 
300 |a XXVII, 538 str. :  |b ilustr. u bojama ;  |c 28 cm. 
504 |a Bibliografija uz svako poglavlje 
504 |a Kazala 
700 1 |a Baack, Donald 
998 |f DAPA0504  |f vhop0506 
852 4 |j EFZ 
886 0 |2 unimarc  |b 00825iam0 2200277 450