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|a eng
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|a us
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|a 339.138(075.8)
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|a 658.8(075.8)
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|a Hunt, Shelby D.
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|a Foundations of marketing theory :
|b toward a general theory of marketing /
|c Shelby D. Hunt.
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|a Armonk ;
|a London :
|b M. E. Sharpe,
|c cop. 2002.
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|a XV, 323 str. :
|b graf. prikazi ;
|c 24 cm.
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|a Bibliografija: str. 289-308 i uz tekst
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|a Kazalo
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