The role of product nationality in purchase behavior
Abstract: The article examines the impact of product nationality cues on consumer behavior and presents the results of two studies based on large-scale surveys of adult consumers from four countries of the South-East Europe: Croatia, Bosnia and Herzegovina, Serbia, and Montenegro. The results indica...
| Permalink: | http://skupni.nsk.hr/Record/nsk.NSK01000733941/Description |
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| Matična publikacija: |
Ekonomska istraživanja 22 (2009), 2 ; str. 25-39 |
| Glavni autor: | Dmitrović, Tanja (-) |
| Ostali autori: | Vida, Irena O. (-) |
| Vrsta građe: | Članak |
| Jezik: | eng |
| Predmet: | |
| Online pristup: |
Ekonomska istraživanja |