Strategic marketing management and tactics in the service industry

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Ostali autori: Sood, Tulika (Editor)
Vrsta građe: Knjiga
Jezik: eng
Impresum: Hershey : IGI Global, cop. 2017.
Nakladnička cjelina: Advances in marketing, customer relationship management and e-services (AMCRMES) book series,
Premier reference source
Predmet:
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001 NSK01001016989
003 HR-ZaNSK
005 20190628141149.0
007 ta
008 190110s2017 xxud 001 0 eng
020 |a 9781522524755 
035 |a (HR-ZaNSK)001016989 
040 |a HR-ZaNSK  |b hrv  |c HR-ZaNSK  |e ppiak 
080 1 |a 338.46:658.8  |2 2011 
245 0 0 |a Strategic marketing management and tactics in the service industry /  |c [edited by] Tulika Sood. 
260 |a Hershey :  |b IGI Global,  |c cop. 2017. 
300 |a XXII, 393 str. :  |b graf. prikazi ;  |c 27 cm. 
490 0 |a Advances in marketing, customer relationship management and e-services (AMCRMES) book series,  |x 2327-5502 
490 0 |a Premier reference source 
504 |a Bibliografija: str. 348-386 i uz svaki rad. 
504 |a Kazalo. 
650 7 |a Uslužne djelatnosti  |x Marketing  |2 nskps 
700 1 |a Sood, Tulika  |4 edt 
760 1 8 |t Advances in marketing, customer relationship management and e-services (AMCRMES) book series  |x 2327-5502  |w nsk.(HR-ZaNSK)000921792 
760 1 8 |t Premier reference source  |w nsk.(HR-ZaNSK)000714869 
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