Estimation of electronic programme guide use behaviour based on the switching cost evaluation
In this article we define a new technology acceptance research model which considers the comparison of two technology solutions that an individual can use. The model estimates the usage of the observed solution based on the cost of switching from the reference solution (typically a standard or older...
| Permalink: | http://skupni.nsk.hr/Record/nsk.NSK01001024907/Description |
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| Matična publikacija: |
Tehnički glasnik (Online) 12 (2018), 4 ; str. 204-210 |
| Glavni autori: | Frank, Domagoj (Author), Budimir, Ivan, matematičar, Milković, Marin |
| Vrsta građe: | e-članak |
| Jezik: | eng |
| Predmet: | |
| Online pristup: |
https://doi.org/10.31803/tg-20180830160131 Hrčak |