The usage of social media in marketing communication of Croatian institutions of higher education
The importance and frequency of social media in marketing communication is undeniable today, especially when the target of such communication are young people (and the puropse is advertising and overall improvement of internal communication). Social media are the main source of information for youth...
| Permalink: | http://skupni.nsk.hr/Record/nsk.NSK01001028503/Description |
|---|---|
| Matična publikacija: |
Zbornik Veleučilišta u Rijeci (Online) 6 (2018), 1 ; str. 99-111 |
| Glavni autori: | Jadrić, Ivana, ekonomistica (Author), Kovačević, Sandra, profesorica engleskog jezika |
| Vrsta građe: | e-članak |
| Jezik: | eng |
| Predmet: | |
| Online pristup: |
https://doi.org/10.31784/zvr.6.1.10 Hrčak |