Market segmentation of leisure boats exhibited in the boat show by using multivariate statistical techniques
The aim of this study is to segment recreational boats according to their basic parameters in order to develop marketing strategies and to investigate the benefit/cost factors in consumer preferences across segments. For this purpose, 69 recreational boats under 10 meters exhibited at the Istanbul B...
| Permalink: | http://skupni.nsk.hr/Record/nsk.NSK01001088718 |
|---|---|
| Matična publikacija: |
Pomorstvo (Online) 34 (2020), 2 ; str. 291-301 |
| Glavni autori: | Kılıç, Alper (Author), Akdamar, Emrah |
| Vrsta građe: | e-članak |
| Jezik: | eng |
| Predmet: | |
| Online pristup: |
https://doi.org/10.31217/p.34.2.10 Hrčak |
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https://doi.org/10.31217/p.34.2.10Hrčak