Potentials and possibilities of branding intangible cultural heritage using the example of Šibenski botun
The tourist market is expanding quickly and tourists are becoming more demanding and selective. Therefore, tourism requires creating an image and a brand based on an authentic identity by using innovative and enticing ideas that will result in attracting the attention of target audiences. “Šibenski...
| Permalink: | http://skupni.nsk.hr/Record/nsk.NSK01001122210 |
|---|---|
| Matična publikacija: |
Suvremene teme 11 (2020), 1 ; str. 84-95 |
| Glavni autori: | Schildenfeld, Ivana (Author), Odak Krasić, Stana |
| Vrsta građe: | e-članak |
| Jezik: | eng |
| Predmet: | |
| Online pristup: |
https://doi.org/10.46917/st.11.5 Hrčak |