The role of marketing in the management of upbringing and education institution
The paper addresses the role of marketing in the management of upbringing and education institution. We analyzed the characteristics of upbringing and education seen as a public good as well as the characteristics of marketing seen as business philosophy and business function. Furthermore, the paper...
| Permalink: | http://skupni.nsk.hr/Record/nsk.NSK01001128802 |
|---|---|
| Matična publikacija: |
Školski vjesnik (Online) 69 (2020), 1 ; str. 277-293 |
| Glavni autor: | Miletić, Josip, kroatist (Author) |
| Vrsta građe: | e-članak |
| Jezik: | eng |
| Predmet: | |
| Online pristup: |
https://doi.org/10.38003/sv.69.1.14 Školski vjesnik (Online) Hrčak |