The role of marketing in the management of upbringing and education institution

The paper addresses the role of marketing in the management of upbringing and education institution. We analyzed the characteristics of upbringing and education seen as a public good as well as the characteristics of marketing seen as business philosophy and business function. Furthermore, the paper...

Full description

Permalink: http://skupni.nsk.hr/Record/nsk.NSK01001128802
Matična publikacija: Školski vjesnik (Online)
69 (2020), 1 ; str. 277-293
Glavni autor: Miletić, Josip, kroatist (Author)
Vrsta građe: e-članak
Jezik: eng
Predmet:
Online pristup: https://doi.org/10.38003/sv.69.1.14
Školski vjesnik (Online)
Hrčak

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Internet

https://doi.org/10.38003/sv.69.1.14
Školski vjesnik (Online)
Hrčak